Sunday, May 21, 2006

Trust the Gorton's Fisherman?

Truth in product packaging. And Gorton’s, with your advertising message exhorting me to trust you: I’m looking at you.

The dream:

Box of Gortons Beer Batter fish fillets.
Look at the size of those things!

Don’t they look good? The reality:

Same box, with a real fillet: the real product is half the size of its depiction on the box.
Oh. Look at the size of that thing.

They’re tiny. And what the photo doesn’t show is that the box is a lot bigger as it needs to be: it’s only half-full. This is not unusual for boxed frozen products here.

I don’t remember packaging in the UK being so blatantly misleading. Maybe labelling laws are less stringent here?

(To be fair to the fisherman: his teeny fillets did, however, make a pretty decent fish finger sandwich.)

Comments:

Pub and Crispy? Not two words I readily associate. Again, if my psychiatrist said "Beer" and I said "Batter" I think he might rightly think I had a drink related violence problem.

US food has been a recurring theme for me lately. I recently wrote to M&Ms suggesting that they put the odd roasted coffee bean in with the peanuts and I got a very snooty reply saying "we like to develop our products in-house...thanks anyway."

If I should mysteriously go missing and Coffee and Peanut M&Ms
come on the market then feel free to avenge my death. Or at least claim a lifetimes supply of the new fangled things, which I think a splendid idea. I bet Revels would make them.
Mmmmmm - 10 crispy battered fish fillets...

Benjuthula, are'nt nali-priest (or should I say nali-princess) suppose to be immortal? In this case we dont think there is a need to avenge your death!

You posted your suggestion to M&Ms but you failed miserably! So the lesson here is 'never try'.