Trust the Gorton's Fisherman?

Truth in product packaging. And Gorton’s, with your advertising message exhorting me to trust you: I’m looking at you.

The dream:


Look at the size of those things!
Don’t they look good? The reality:


Oh. Look at the size of that thing.
They’re tiny. And what the photo doesn’t show is that the box is a lot bigger as it needs to be: it’s only half-full. This is not unusual for boxed frozen products here.

I don’t remember packaging in the UK being so blatantly misleading. Maybe labelling laws are less stringent here?

(To be fair to the fisherman: his teeny fillets did, however, make a pretty decent fish finger sandwich.)