Saturday, June 11, 2005

Too much Coke

Spotted in Andronico’s: a new display of Coca-Cola Zero, Coke’s new “zero calorie” brand.

It joins the already-less-than-one calorie (urban legends notwithstanding) Diet Coke brand, in regular, cherry, vanilla, lemon, lime, caffeine-free, and with-Splenda varieties; the full-calorie Coke brand, in regular, cherry, vanilla, and caffeine-free varieties; and the half-the-calories Coca-Cola C2 brand.

Is Coke losing its way again? Or is this some sort of clever choose-your-own-brand strategy which will ultimately end up at a personalised-for-you-only My Coke?

Categories: Food